Native Eyewear “Urban Expedition” Display

Native “Urban Expedition” Display

Overview
The new Native Urban Expedition Display was designed and developed for Native Eyewear’s rebranding initiative. Native Eyewear is a performance eyewear brand that focuses on delivering durable ultra-lightweight eye protection products.

The new display will replace all current displays in retail stores carrying Native products nationwide.

Benefits & Features

The display was designed with many configuration options that maximizes retail exposure. Purchase options for display include shelving, rack, and combo shelf & rack configurations. The display comes with standard features such as a fixed header with signage, a bottom locking cabinet, intergrated mirror, and bright light features.

Behind the Design

The design intent of this display came from Native’s new urban expedition branding. The idea was to create a display system that embodies the focus of the brand to provide durable lightweight products by using “geometric structure” to drive the function and aesthetics of the design.

The geometric structure theme was carried over into multiple floor, counter-top, accessory, and POP display options.

Posted By | Artiss Akarra

Turin Design’s Artiss Akarra Produces A “Gear of the Year” Winner: Costa Del Mar Fisch Sunglasses | OutsideOnline.com

Costa Del Mar Fisch Sunglasses

Turin Design’s Artiss Akarra produces a Gear of the Year design for 2010.

The Fisch is your upgrade to HD reality. Whereas gray-tinted lenses are typically view flatteners, Costa’s optically ground glass 580 lenses are a vibrant exception. These cool-hued wonders had everything popping in sharp-edged detail, made clearer still by polarization, which killed glare. And with no weird color shift, the neutral tone made them quick adjusters for frequent on/off situations. The Fisch’s big, wrap-back lenses kept our eyes protected and provided a safe haven from screaming winds, while offering an unobstructed view side to side, up and down. The springy nylon frames curve in for solid head-hold, and mini vent holes in the frame corners let air in to prevent fogging. Add other sporty design features, like the sticky-when-wet rubber cladding at the nose and along the temples, and this clean-lined workhorse left us looking as good as what we were looking at. The only drawbacks: Glass won’t do for action sports, and the 580 line doesn’t offer prescription lenses. costadelmar.com

Value: 4 (out of 5)

Sport/Street Crossover: 5

$229

Gear of the Year: Costa Del Mar Fisch Sunglasses | OutsideOnline.com.

By Mike Steere

(Photo by Inga Hendrickson)

Your Brand Needs Someone to Handle Your Social Media Voice

“As businesses wade into social media, there’s an interesting choice to make about the voice of the brand. The falacy is that social media is free. But the people costs to do it properly are important to understand going into it. As much as I love Tony Hsieh’s approach at Zappos, not every CEO is capable of personally fronting the company in social media.”- Tom Fishburne Read More.

If you don’t already have a strategy for how you plan to incorporate the flux of social media platforms into your business model, now is the time. You’ve heard of Twitter. Right? If you haven’t already subscribed to Twitter for your brand, again, now is the time. Oh, and while you’re at it, you might as well go ahead and claim your Facebook page. Facebook has become a popular addition to many businesses. It allows your business to have a direct link to your customer, even while you’re asleep. Unfortunately, not all businesses are well suited for corporate media on all social platforms, but if your brand revolves around retail and/or end user sales then you might as well get a Facebook page.

Another option for incorporating social media into your business is a blog. Blogs are also becoming a popular way to broadcast news relative to your company or industry to your subscribers. It allows your subcribers/business partners to know what you’re up to and the ability to engage with your company by submitting comments. More importantly, it allows other businesses to find you and your “blogs” online boosting your online presence and visibility.

 This brings us back to the question. Who really is the right voice for your brand’s social media content and who’s capable to handle this daily or weekly task? The CEO? Marketing? An Intern? Who? Well, if you don’t have a pricey ad agency then you might want to turn to the company that handles your media content such as print advertisements. We’ve begun to incorporate Social Media Services for many of our customers. The business world is moving forward. The question is, are you arming your business with the latest ROI performance tools? Please subscribe to TURIN DESIGN + INNOVATION blogline and feel free to leave your comments on this post. – Artiss Akarra

Lacoste Relaunches Limited Edition of Its 101 Sunglasses From 1980

 
 



To celebrate the 30th anniversary of the Lacoste 101, Lacoste relaunches its legendary 101 sunglasses with a limited edition run of just 1,000 pieces worldwide.

Inspired by the origins of the brand, that first pair of “La Lunette Lacoste” sunglasses was a pilot-style frame called “101”.

See Lacoste 1980 Ad Here.

Posted | Dexigner Read Here.

Turin Sponsors Millwork One Racing Team Kit

Turin Sponsors Millwork One Racing Team Kit

Uvex “Ignite” Shield

Uvex’s New Protection Shield “Ignite”

Color Metaphor Poem: Blue

Blue is
Vastness
Openness
Emptiness
A blank slate

It’s opportunity
It’s possibilities
It’s infinite choices
A clear path across the sky

Blue is
No right answers
No guiding stars
A solitary journey
With no horizon in view

It’s freedom
It’s facing your fears
It’s embracing the unknown
Taking a leap or a plunge

Blue is uncertainty
Blue is courage

Color Metaphor Poem: Blue

Stylish Mechanical Juicer “Orangin”

Stylish Mechanical Juicer “Orangin”.

 

Posted from Beautifullife.info

Turin Design.com Refined

For the past 9 years Turindesign.com has maintained a consistent “Tech” design theme. As we begin to move into our 10th year we are preparing to refine our design philosophy. Over the years, our clients have helped us to galvanize our commitment to provide innovative design solutions. As we prepare to evolve our image, our core roots will remain in innovation.

We’re starting from the foundation and are replacing the global coordination image with a new back drop. We’ve selected a back drop of organic fluid of discovery that depicts our true design philosophy that innovation is a seed born from the natural DNA of the fruit, the brand, and is just waiting to be harvested. As innovative pioneers, we believe that our know-how can pluck those great ideas waiting to be discovered by many brands worldwide. – Artiss Akarra

The Blue Space

Welcome to Turin Design + Innovation Blogline

We are pleased that you have added us to your list of “In The Know” blogs. We are committed to publishing articles on design from around the globe as well as progress on our own projects. Please check back frequently to keep up with our progress.

Thank you
Artiss Akarra
Principal