“As businesses wade into social media, there’s an interesting choice to make about the voice of the brand. The falacy is that social media is free. But the people costs to do it properly are important to understand going into it. As much as I love Tony Hsieh’s approach at Zappos, not every CEO is capable of personally fronting the company in social media.”- Tom Fishburne Read More.
If you don’t already have a strategy for how you plan to incorporate the flux of social media platforms into your business model, now is the time. You’ve heard of Twitter. Right? If you haven’t already subscribed to Twitter for your brand, again, now is the time. Oh, and while you’re at it, you might as well go ahead and claim your Facebook page. Facebook has become a popular addition to many businesses. It allows your business to have a direct link to your customer, even while you’re asleep. Unfortunately, not all businesses are well suited for corporate media on all social platforms, but if your brand revolves around retail and/or end user sales then you might as well get a Facebook page.
Another option for incorporating social media into your business is a blog. Blogs are also becoming a popular way to broadcast news relative to your company or industry to your subscribers. It allows your subcribers/business partners to know what you’re up to and the ability to engage with your company by submitting comments. More importantly, it allows other businesses to find you and your “blogs” online boosting your online presence and visibility.
This brings us back to the question. Who really is the right voice for your brand’s social media content and who’s capable to handle this daily or weekly task? The CEO? Marketing? An Intern? Who? Well, if you don’t have a pricey ad agency then you might want to turn to the company that handles your media content such as print advertisements. We’ve begun to incorporate Social Media Services for many of our customers. The business world is moving forward. The question is, are you arming your business with the latest ROI performance tools? Please subscribe to TURIN DESIGN + INNOVATION blogline and feel free to leave your comments on this post. – Artiss Akarra
TURIN DESIGN + INNOVATION 
Excellent moves toward new media. We would like to hear more about Turin Design and related innovations. Share and discuss with your audience and we will be more than happy to comment.